Little cab service launches USSD code feature

Little cab service launches USSD code feature

In a bid to increase market penetration and continually provide affordable and excellent cab service to all Kenyans irrespective of social status, Safaricom and Craft Silicon’s taxi hire service, Little just launched a feature that allows users hire taxis through a USSD code. This new development means that users without internet connection or a smartphone

In a bid to increase market penetration and continually provide affordable and excellent cab service to all Kenyans irrespective of social status, Safaricom and Craft Silicon’s taxi hire service, Little just launched a feature that allows users hire taxis through a USSD code.

This new development means that users without internet connection or a smartphone can now request rides on Little by dialling *826# on their mobile phones. “The idea behind Little, powered by Safaricom is to provide affordable and convenient cab services to as many Kenyans as possible and I believe we are well on our way to achieving this through the launch of the USSD service,” said Kamal Budha, CEO of Craft Silicon.

This feature is in addition to already existing incentives such as: 7.5GB data and smartphones for drivers, free WiFi on the rides, and passengers get airtime worth their rides up to a maximum of KES500 for their first and fifth rides.

So far, Little app has 23,500 downloads on iOS, Windows and Android stores combined.

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