IROKO launches new African digital media platform, IROKOX

IROKO launches new African digital media platform, IROKOX

iROKO, the largest online compilation of Nollywood movies, has announced the launch of a new platform: IrokoX – Africa’s only full-service, cross-media Multi-Platform Network (MPN). The new platform, IROKOX is  focused on creating an ecosystem to create, monetize and distribute the best content that Africa has to offer on behalf of Africa’s digital content creators,

iROKO, the largest online compilation of Nollywood movies, has announced the launch of a new platform: IrokoX – Africa’s only full-service, cross-media Multi-Platform Network (MPN).

The new platform, IROKOX is  focused on creating an ecosystem to create, monetize and distribute the best content that Africa has to offer on behalf of Africa’s digital content creators, content producers, musical stars and vibrant social media personalities.

Oluchi Enuha, General Manager of IrokoX had this to say at the launch: “Africans are consuming more digital content, predominantly via mobile, than ever before, yet there has been little to no interest in developing niche un-formulaic content from the African market for a global audience. IrokoX is marrying awesome content with professional production techniques, to build out an African MPN that can stand side-to-side with those in the West. We believe that the next Pewdiepie can be from Africa and we are using our resources and networks to make that a reality.”

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Backed by a world class in-house video editing and graphic design team and several years of distribution expertise, the IrokoX team will provide a suite of services, including, but not limited to, (i) content production & promotion, (ii) programming and branded sponsorship campaigns to connect brands with powerful influencers across all entertainment industries, (iii) existing media channel management and (iv) global content distribution.

Last year alone, IROKO paid out over $500,000 (N220 million) to their content partners. So this is calling on all digital content creators, creative and influential personalities across all social media channels, who want to share their digital contents online to help scale the viewership on their video to send their social media handle or link to their YouTube page to [email protected] apply foor a chance to be listed on the platform. IrokoX will operate from iROKO’s offices in Lagos, London and New York.

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