Whoever said there’s no money in Nigeria is joking! A leading hotel booking website Jovago.com, in a recent report revealed one of its users made a booking, via a mobile device, for the Lagos Oriental Hotel and paid a handosme N582,100 ($2,921). The report titled: “Nigerian Mobile Users Not Keen On Online Payment”, showed the transaction as its most expensive though the tendency to spend less kicks in when Nigerian users shop using mobile, it read.

Below are excerpts from the report.

Top 5 Mobile Devices

Apparently Steve Job’s legacy lives on as the iPhone is the favorite device of customers on Jovago.com in Nigeria! It registered the most users which is quite interesting. The trusty Blackberry Keyboard series are also handy devices for mobile users, the sleek interface of the Z10 also makes it one of the most used Blackberry devices! The Samsung Galaxy series also seem to be a hit.

Top 5 Mobile Browsers

Since most affordable mobile devices run the android operating system, the Chrome is the most used mobile browser as 55% of our mobile users have it as their default browser! A close second is the Apple’s Safari which has a steady stream of users. Opera Mini comes in 3rd place. Internet Explorer and the Blackberry browsers are the least used browsers!

Mobile Phone Penetration in Africa

Within the space of 4 years, smartphones have greatly flooded the markets! In 2011, out of the 500 million mobile phones in circulation, only 3% were smartphones. Presently, this is expected to more than triple this year!  It is predicted that in 2018, the percentage of smartphones used in Africa would reach 33% which would be accompanied with a decline in the use of feature phones.