The social network that you can wear
- Lifestyle
- February 6, 2015
ENTERPRISE54 – Nigerians are the biggest spenders in Africa, one of the biggest in the world. Out of their heavy consumerism emerges a strong culture of gifting. Babafemi Lawal, Olaolu Samuel-Biyi and Adeoye Ojo got insight into this trend from market data while working as analysts with Jumia, one of Nigeria’s largest online shopping malls.
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