• These Marketing mistakes will damage your brand reputation

    These Marketing mistakes will damage your brand reputation0

    When changes occur in your business or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly, can you maintain the trust of existing customers and build trust among prospective customers without damaging your brand? For many businesses, problems occur when marketing strategy veers from what their

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  • How to give a brand-positioning name to your company or products

    How to give a brand-positioning name to your company or products0

    Naming a product or a company is a difficult decision. Unlike most challenges you’ll face, this is one field in which virtually everyone claims expertise. The first thing to remember when naming something is not to rely too heavily on another’s advice. Names created by committee are usually losers. Don’t forget about the law. Your name

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  • Branding Quotes From Leke Alder At The Platform Enterprise

    Branding Quotes From Leke Alder At The Platform Enterprise0

    ENTERPRISE54 – The maiden edition of The Platform Enterprise has come and gone but attendees will never forget the session held by Nigeria’s leading branding evangelist Leke Alder and his charismatic schooling on programming customers to loyalists. Leke Alder, humorous and vivacious, riveted listeners over forty engaging minutes while speaking on “Understanding The Power of

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