Ringier Africa Digital Publishing has launched the Sub Sahara African arm of foremost global business community – Business Insider. A partnership that ensures an expansion of RADP‘s portfolio. RADP is a subsidiary of Swiss media enterprise, Ringier, an establishment renowned for its numerous successful operations in diverse sectors of emerging markets across Europe and Africa.
RADP is a subsidiary of Swiss media enterprise, Ringier, an establishment renowned for its numerous successful operations in diverse sectors of emerging markets across Europe and Africa. In Africa, it already operates Ringier Digital Marketing, Pulse (NG, GH) (Online Content Publishing), Cheki & Jobberman (NG, GH) (Classifieds), DealDey, PromoHub and Lyf (NG) (E-commerce).
With a debut featuring prominent Nigerian entrepreneur, Tony Elumelu of the eponymous Tony Elumelu Foundation, baring his mind on the role of entrepreneurship in Africa, the Nigerian Government’s Forex policies among other issues, the platform is expected to cover business news, enterprise, finance, politics and technology news from across Africa, shared by African thought leaders. It will debut and be operated under its Pulse new media brand.
Speaking on the launch, Ringier Africa & Asia CEO, Robin Lingg says:
“With the launch of Business Insider Sub Saharan Africa, we are giving African leaders a trustworthy, informed and reliable voice and platform. We are looking to make a significant impact in the continent’s business narrative by bringing smart, straightforward news to the African marketplace, with commentary from political heavyweights and African leaders & business innovators, whose collective insight will be instrumental in telling the African business story from inside.”
Henry Blodget, Global Editor-in-Chief and CEO of Business Insider also expresses his excitement on the partnership saying:
“We’re thrilled to launch our 15th version of Business Insider in Africa – an incredibly exciting and fast-growing market. Ringier has a deep understanding of the digital space and is the ideal partner to help us bring to Sub Saharan Africa Business Insider’s unique voice and attitude.”
The debut version will hit the screens first across West Africa on 23 January, with others parts of Africa to follow afterwards.