Speaking at Microsoft Convergence on Monday, the firm’s marketing chief, Criss Capossela (via The Verge) said, “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10.”

Project Spartan is a next generation Web browser that will run on phones, tablets and personal computers but was expressly made for the mobile experience, Microsoft says. It will also have the personal voice assistant Cortana built into it. While Internet Explorer will still exist on Windows 10 for enterprise compatibility purposes, it will take a back seat to the new browser, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web.

According to Director, Marketing for Windows Internet Explorer, ‘Only the most recent version of Internet Explorer available for a supported operating system will receive technical support and security updates, after January 12th, 2016″. The implication of this is that all IE users will be have to move to the new ‘project Spartan’

Microsoft has tried unsuccessfully for years to salvage the Internet Explorer brand, which languished in the public eye thanks to releases like Internet Explorer 6, widely regarded as one of the worst tech products of all time . Releases over the last few years have fixed the product , but Microsoft has been unable to fix the browser’s reputation.

ie_memes-5

Internet Explorer has been the butt of several jokes worldwide.

Internet Explorer, IE is one of the most widely used web browsers, attaining a peak of about 95% usage share during 2002 and 2003- according to Wikipedia. Its usage share has since declined with the launch of Firefox (2004) and Google Chrome (2008), and with the growing popularity of operating systems such as OS X, Linux, iOS and Android that do not run Internet Explorer.

Internet Explorer 11, most recent in the series was featured in a Windows 8.1 update which was released on October 17, 2013.

The first version of Internet Explorer, Microsoft Internet Explorer (later referred to as Internet Explorer 1.0 made its debut on August 16, 1995.

Microsoft is still searching for a suitable name for ‘Project Spartan’ according Criss Capossela. So, in case you have a suitable name for the secretive project

 

Written by Taiwo Oluboyede. Taiwo works with TOP 50 BRANDS NIGERIA®