ENTERPRISE54 – Hundreds of thousands of Nigerian gossip readers woke up today to the pleasantly surprising news of Linda Ikeji’s latest acquisition – a N24 million 2014 white Range Rover. Exclamatory comments such as “Linda you’re chopping money o” trailed Linda’s blogpost announcement of the new toy. Within 12 hours of the news, the post
ENTERPRISE54 – Hundreds of thousands of Nigerian gossip readers woke up today to the pleasantly surprising news of Linda Ikeji’s latest acquisition – a N24 million 2014 white Range Rover. Exclamatory comments such as “Linda you’re chopping money o” trailed Linda’s blogpost announcement of the new toy. Within 12 hours of the news, the post had recorded over 3000 comments!
Interestingly, she had planned to acquire a Range Rover Sports 2014 Model as far back as last year as a personal gift but her father disagreed with the decision (there’s a myth among Nigerian parents that single ladies with expensive cars find it hard to get suitors). So the self-made multi-millionaire built a five-bedroom duplex for her parents under seven months and bought an eight million naira 2011 Infinity FX 35 SUV instead! All from blogging!
Aside personal gratification, the splurge demonstrates the profitability of the blog and Linda Ikeji’s success as an entrepreneur. Many female readers have been motivated by the show of wealth.
A comment by one Chukukere Chikaodi reads: “Linda darling, congrats to you dear. You’re an inspiration to a lot of young ladies like me. I even feel happier because I’m from Imo state, Nkwerre. Every time I talk about you even my dad knows Linda Ikeji. That’s how much you inspire me. I’m also very goal oriented and hardworking and I believe I’ll make it in life. God bless you so much and me too and every other sincere hardworking ladies out there. Happy birthday in advance! *Muah!”
The 34-year old was quick to remind her audience her startup success isn’t a sprint or overnight success, but a mixture of hard work, failures, rejection and even depression. In her own words, the University of Lagos graduate of English Education said “It’s not easy trust me…if you think I had success overnight, you thought wrong. November this year will make it eight years that I’ve been blogging. Every single day! Before then I was a model, I was a model manager, I was an events planner, I was a columnist, I wrote a book, then I became a blogger. I put my hands in so many things because I was determined to make it in life. Finally one paid off – blogging.’’
The online media entrepreneur also seized the opportunity to promise she would “soon” flag off her much talked about youth empowerment programme ‘I Will Rather Be Self-Made’ where she plans to mentor young girls and also provide her readers with startup capital. She initially made the announcement February last year but she’s yet to start.
Lindaikeji.blogspot.com runs on the free google powered-platform www.blogspot.com and focuses on News, Events, Entertainment, Lifestyle, Fashion, Beauty, Inspiration and Gossip. The brand has carved itself as a reliable source of entertainment news and gossip breaking earth-shattering stories.
During an interview conducted by London based television station OHBox TV, Linda Ikeji confirmed her blog gets over 600,000 readers daily with ad slots costing millions of naira. She’s revealed plans in the past to grow her digital media colossus into a conglomerate inspired by Oprah Winfrey’s network. She’s arguably Nigeria’s leading blogger and one of the country’s leading internet entrepreneurs.
Update: iROKOtv CEO Jason Njoku has said Linda Ikeji earns between “$400,000 to $700,000 per year with next to zero operating costs. Abnormally profitable. She doesn’t even pay for hosting her 2m+ readers as she uses blogspot instead.”
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He further disclosed iROKOtv has been intermittent advertisers wither LIB and have seen over and over again that her super basic ad products work. On a campaign the company ran for the first two weeks of September 2014, LIB out performed Google Ad products.
6 comments
6 Comments
akin eboda
September 16, 2014, 7:10 pmNice to know she’s doing so well. I hope young Nigerians can take a cue from her success.
REPLYjames
September 18, 2014, 3:10 amInspiring post
http://www.trupals.com/
REPLYDaniel
September 18, 2014, 4:46 amThank God, meanwhile I have been hearing of Linda Ikeji. Not until this publication, I didn’t think she was someone serious.
REPLYBecky Agi
September 22, 2014, 9:13 amWhy do Nigerians celebrate the wrong people and the wrong things?
Is this not the same Linda Ikeji that popular Ghanaian actress Yvonne Nelson calls “Linda Lies”?
Is she not the one popular actor and statesman Richard Mofe-Damijo called a liar?
Is she not the one famous supermodel Oluchi Oweagba-Orlandi called a liar?
Is she not the one popular rapper Olamide called a liar?
Is she not the one we all know that she cheated the guy who got her the Nokia deal and rather than pay him the 10% commission, she chose to insult him and out of greed refused to pay him his dues?
What of the debts she owes those who worked for her rested Fashion, Modeling and Beauty (FM&B) magazine, including Adeleke Adeyemi, the winner of the 2011 Nigeria Prize for Literature who is now based in the U.S.
Is the kind of role model for young women in Nigeria?
A young woman without conscience and without shame who is cheating and lying her way to make millions of naira?
Well, that is why Nigeria is so corrupt and in a mess.
If buying and flaunting expensive cars and houses are the symbols of success, then all the armed robbers, 419 fraudsters and corrupt politicians buying and showing off their posh cars and mansions in Nigeria should also be national role models.
REPLYWhat a shame.
jean@Becky Agi
October 19, 2014, 5:09 pmBecky Agi , you couldn’t have put it better. she has hypnotised her followers to the point that they can’t even open their eyes to the truth. the fact that linda ikeji didn’t sleep with a man ( not that we can prove that because most married men also would not want to admit that they cheated on their wives). does not mean she is moral. she failed at everything because she is not an entrepreneur . her blogging was not from hardwork but 100 % luck. because she blogged like a corpse at the beginning, it was only when she thot it might hold some potential was when she started to take the blog seriously. she is a failure because without the pure luck, she would still be wallowing in poverty. also the fact that she didn’t sleep with a rich man even if it is true, is likely due to the fact that nigerian men generally don’t like women with her body specifications.
our ARISTOS are less likely to hook up with madam skinny bones.
REPLYjean@Becky Agi
October 19, 2014, 5:44 pmshe isn’t an entrepreneur.
REPLYbecause she failed at every other business attempt . I am climbing the ladder in my area or expertise and profession. I didn’t stumble upon my profession or just ran to it because I failed elsewhere. this is what I had always wanted to do. I work hard at it in spiteif so many obstacles. linda failed at other things but only luckily found blogging by chance. sh e didn’t work hard at blogging. she is a failed model as tonto dikeh put it. she is also a failed entrepreneur who luckily found cash elsewhere. is she telling me that if one millionaire senator was on her case for long enough, she wouldn’t have given in? she so stupid and daft,no wonder men must run away from her.