ENTERPRISE54 – Renowned entrepreneur, Tara Fela-Durotoye has become an icon in the beauty and make up industry in West Africa. She is celebrated as a pioneer in the make up artistry scene in Nigeria with her cosmetic line ‘House of Tara International’; a brand that has trained about 3,000 beauty representatives so far. To cap it all, she was named among Forbes Magazine’s “20 Young Power African Women” for 2013.

Well, the trail-blazing businesswoman is not resting on her oars just yet after establishing more than 20 make up studios within and outside of her Nigerian base. The House of Tara International has just announced its partnership with First City Monument Bank (FCMB) Limited to launch an economic empowerment initiative for women tagged ‘Beauty Business On The Go (BBOG)’.

The BBOG initiative seeks to provide 5,000 women entrepreneurs with an enabling platform to succeed in the industry starting out as beauty representatives.

“As beauty representatives, they will be selling multiple beauty brands as a part time or full time business thereby creating job opportunities for themselves. The representatives will be offered trainings, finance, marketing support and other skills necessary to grow their business,” a joint statement reads.

“The project is targeted at professionals in the beauty industry, existing beauty representatives, make-up artists, housewives, unemployed graduates, students and others interested in building a career in the growing beauty industry. In the course of the project, there will be regular conferences and special award nights where the best beauty representatives will be rewarded.”

According to the FCMB’s Head of Communications and CSR, Mrs. Uchenna Mojekwu: “Apart from the excitement the BBOG initiative will create, it is also an opportunity to effectively engage the participants and provide them with a platform to fulfil their dreams, considering the tremendous impact which the beauty industry has been making all over the world.”

Read: Amazing! Tara Goes International, To Open a Hundred Stores

House of Tara’s Mrs. Tara Fela-Durotoye is confirmedly an old hand at women entrepreneurial development and she had this to say, “Our greatest strength has been building on future generation of women who are more informed and equipped with the skill they need to determine their own destinies through training programmes such as Beauty Business On-the-Go.”

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