ENTERPRISE54 – Agbani Darego has caught the e-commerce bug too! The 2001 Miss World Queen and Nigerian supermodel has officially launched a fashion website www.adbyaganidarego.com to meet growing demand for her fashion brand AD by Adgbani Darego.

Last year, she launched AD by Agbani Darego as a collection of denims for women. The September launch of its glossy e-commerce website, however, comes as an expansion of the brand into the shoes, bags and accessories category.

A branded denim bag on sale on the site

“There has been a lot of interest from consumers in various states within the country and abroad and it is great to finally extend the AD experience to them,” the 6 foot 1inch supermodel excitedly shares on the launch.

This move puts Ms. Agbani’s label in the group of forward-thinking fashion brands (owned by African entrepreneurs) like OUCH and NACK, embracing the e-commerce model.

The AD by Agbani Darego retail brand embraces a luxurious and chic aesthetic that’s affordable with cuts and styles that are flattering to a range of body types and silhouettes.