Ex- Wakanow, Jumia and Konga executive, Mr. Onyeka Akumah, who recently invested an undisclosed amount in Waracake, has joined the Nigerian e-commerce startup as an Advisor.

Waracake is an online marketplace for independent bakers and confectionary makers. Waracake makes it easy for customers to purchase from a wide collection of cakes and have them delivered to any location.

Founded by Olatunde Ayilara, Emmanuel Oluwafemi, Tayo Bamidele and Tosin Kilani and supported by Passion Incubator, Waracake originally launched in Lagos and Abuja in February 2015 and has successfully extended operations to Ogun, Oyo, Edo and Osun.

Onyeka, worked with Wakanow as an online marketing manager, later joined Jumia as the Director of Marketing and Partnerships and Konga as the Vice-President of Marketing.

According to Olatunde Ayilara (Waracake’s CEO) “Onyeka brings a deep wealth of marketing and customer acquisition experience to Waracake. Havng successfully built several internet marketing businesses with some of the most successful start-ups in Nigeria, Onyeka’s e-commerce experience comes handy to the team as we build Waracake into Africa’s leading gifting platform.”

Waracake also relaunched its platform to boost user experience.