Smitten by a controversial sack from Rocket Internet’s ecommerce startup Jumia.com in 2012, Uche Ajene has made great strides and now trumps as the marketing manager of the fast growing general classified site Efritin.com. It will be recalled that in 2012, Uche was shown the way out as Jumia’s head of marketing on alleged grounds that she failed to meet her target. The event which came at a time when Jumia had been accused of gross labour abuse ended up opening a can of worms for Jumia.

Prior to the short spell at Jumia, Uche Ajene had worked with prominent outfits like Interra Network inc. and Silverton Bank.  Right after the Jumia fiasco, Uche became marketing head for Naspers’ MIH Internet Africa then landed a consultancy job with UBA in 2013, a position she held till March 2015 and many believe, made Jumia’s accusation of incompetence untenable.

A marketing communication professional with 10 years of experience in Nigeria and the United States across diverse industries, Uche Ajene is a woman with extensive knowledge of the terrains of e-commerce like the back of her hand.

While speaking about Efritin.com during the official launch, she expressed joy at the value the platform offers irrespective of social strata, while mentioning the results her expertise has been able to yield for the new company.

“Efritin.com is for everyone. Within three months of starting operations here, we have had over 50 thousand app downloads, and even more traffic on the website. Above all, we are increasing the volume of online trading by focusing on this largely untapped market of used goods in Nigerian online marketplaces,” she says.

As a new entrant into the competitive e-commerce Nigerian market, Efritin.com wasted no time in upping its chances of survival by going after a woman who knows her onions, pepper and booli, when it comes to marketing campaigns. With Uche in the driving seat, Efritin.com’s marketing department has churned out funny TV and radio commercials with the tag line “It’s Got To Go.” Definitely not Uche Ajene though, but your used goods.