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  • Great Product Launch! Now what?

    Great Product Launch! Now what?0

    A product launch is the birth of your new business or new product to the public. The aftermath of a product launch is an opportunity to maximize on potential leads and further business. The end of the product launch is actually the beginning of maximizing the impact and increasing market share. Below are some tactics

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  • Creativity & Innovation for Small Business Owners: Deepening Intentional Living

    Creativity & Innovation for Small Business Owners: Deepening Intentional Living0

    Small Business owners often complain about myriads of problems including though not limited to: not having the quality and type of workforce they require; lack of access to finance; and inadequate market information. However, it is increasingly becoming important to pay attention to the capability Small Business Owners possess or lack to overcome these and many more challenges

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  • Where do ideas come from?

    Where do ideas come from?0

    Ideas are worth a penny, but good ideas don’t come cheaply or easily; at least to the most of us. We tend to think of inventors as another species—geniuses—who have sudden flashes of insight. Some of us can’t think of a single instance when a light bulb went off in our head, leading to some

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  • OLX Plans Classified market Takeover with its MANDILLAS Partnership.

    OLX Plans Classified market Takeover with its MANDILLAS Partnership.0

    When OLX hinted at a partnership with MANDILLAS earlier this month, we knew something was in the offing. It happens we were right after all. OLX is planning a major overtake of the entire classifieds market with its newly found love, MANDILLAS playing an integral part in the takeover. Here’s the full gist…. Earlier this week, Enterprise54 got wind of a possible partnership brewing between

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  • Ex-Jumia Exec Uche Ajene Becomes Efritin.com’s Marketing Manager

    Ex-Jumia Exec Uche Ajene Becomes Efritin.com’s Marketing Manager1

    Smitten by a controversial sack from Rocket Internet’s ecommerce startup Jumia.com in 2012, Uche Ajene has made great strides and now trumps as the marketing manager of the fast growing general classified site Efritin.com. It will be recalled that in 2012, Uche was shown the way out as Jumia’s head of marketing on alleged grounds that she failed to meet

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  • Dear Entrepreneur, Keep The Fanfare Under Control. They Don’t Guarantee Salaries

    Dear Entrepreneur, Keep The Fanfare Under Control. They Don’t Guarantee Salaries0

    Businesses are like relationships – there’s a honeymoon phase. It’s the proverbial butterfly-in-the-tummy period where everything appears rosy and the stars seem to align on the prospect of a world-changing, game-changing, everything-changing business plan. The team is sprung on the vision; everyone pulls all-nighters and monitors social media mentions like it’s second nature. But honeymoon

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