• 4 Powerful TEDx Talks you should listen to as an Entrepreneur.

    4 Powerful TEDx Talks you should listen to as an Entrepreneur.0

    Failure is dreadful. The thought and fear of  your ingenious idea becoming a stillborn is what keeps a lot of would-be entrepreneurs with potentials looking in from the sideline. Will it succeed? Will people buy it? What if it isn’t what people want? How do I get people to love it? What if it fails?

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  • 5 key metrics African startups should focus on in 2016

    5 key metrics African startups should focus on in 20160

    Increase in appetite for data is one prediction for 2016–2020, and African startups are no exemption to this. In fact only the ones crazy about data will survive. However, before you go metric-crazy here are the 5 you should focus on: Customer Acquisition Cost (CAC) This is also dubbed the startup killer, as getting this

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  • How to write an effective Business Plan

    How to write an effective Business Plan1

    It’s a new year with new resolutions, plans and decisions – many of which, include, venturing into business. It is crucial you know how to draft a plan for your business. So lets show you…. As I finish the editing on my upcoming book – How to Successfully Startup a Small Bakery Business, I cannot

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  • Great Product Launch! Now what?

    Great Product Launch! Now what?0

    A product launch is the birth of your new business or new product to the public. The aftermath of a product launch is an opportunity to maximize on potential leads and further business. The end of the product launch is actually the beginning of maximizing the impact and increasing market share. Below are some tactics

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  • These Marketing mistakes will damage your brand reputation

    These Marketing mistakes will damage your brand reputation0

    When changes occur in your business or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly, can you maintain the trust of existing customers and build trust among prospective customers without damaging your brand? For many businesses, problems occur when marketing strategy veers from what their

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  • 5 Google tools that will change the game for entrepreneurs

    5 Google tools that will change the game for entrepreneurs0

    This is the age of technology; hardly anything can be done these days without interacting with tech in one way or the other. I am stating the obvious? I know. This is an obvious that must be reiterated for you to know what you have been missing or under-utilizing as an entrepreneur. Access to data

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