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  • Social media marketers and PR agencies: 9 things to look for before hiring them

    Social media marketers and PR agencies: 9 things to look for before hiring them0

    With the current boom in online publishing and micro-blogging, many creative, digitally-savvy young Nigerians (mostly undergraduates and fresh grads) are now turning their social media hobbies into marketing businesses. Also, more and more brands are beginning to directly engage these ‘influencers’ for marketing campaigns, incorporating them into their firms’ overall digital strategies and bypassing traditional

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  • 7 Low Cost Marketing Strategies For A Startup

    7 Low Cost Marketing Strategies For A Startup0

    For a lot of startups, marketing is regarded as a luxury; an expensive cost with little benefits. After all, if you build a great product, people will always come, right? Well this is right and wrong. Admittedly, if you build a great product that is better than what is already in the market, people would naturally want

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  • Hotels.ng’s guide to getting free media publicity for your business

    Hotels.ng’s guide to getting free media publicity for your business0

    I must admit that when I assumed the position of PR manager (among my other roles) at Hotels.ng, I barely understood what PR meant. ‘Public Relations’ or ‘Press Releases’? The sweet irony here is that I was coming from a background as product manager/community manager/team lead/chief editor for a big-deal PR platform, and every day I

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  • Take these 7 business card tips seriously

    Take these 7 business card tips seriously0

    1. Simplicity.  A simple business card will beat anyone, simplicity they say, is the ultimate sophistication. Creating a business card that is simple, unique and void of unnecessary graphic elements will make your business look classy and will be taken seriously.   2. Logos How you position your company’s logo on your business cards matter a lot.

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  • And that’s a wrap: MTN finalises Visafone acquisition

    And that’s a wrap: MTN finalises Visafone acquisition0

    The MTN Group has finally acquired Visafone Communications Limited, the second leading CDMA provider in Nigeria, Technology Times reports. The deal was reportedly signed at the tail end of last year, after approvals from the Nigerian Communications Commission (NCC) and the Federal Government of Nigeria. It would have happened earlier but for the hefty N1

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  • Chude Jideonwo’s speech at The Future Africa Awards 2015

    Chude Jideonwo’s speech at The Future Africa Awards 20150

    Having partnered with The Future Awards (now The Future Awards Africa) almost throughout the course of its 10 year history, we were proud of the outcome last night as young changemakers from around Africa were honoured. Here is the speech delivered by the Future Awards co-founder Chude Jideonwo at the event last night. Chude has delivered good speeches throughout

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