Digital media group ANOZIM Limited has appointed digital marketing expert and former Head of Strategy at Terragon Media, Babatope Falade as its new General Manager, to grow the business operations of its three divisions–ANOZIM Digital Marketing, Digital Ad Store and African Media Works.

“I wanted a senior manager to handle the day-to-day running of the business with a 14-man team in other for me to assume a less functional role to focus on creating new internet opportunities and jobs for young Nigerians” says ANOZIM Founder and ex-Konga VP Onyeka Akumah.

Prior to Mr Falade’s 2-year stint at Terragon Media, he worked with WSI (We Simplify the Internet) and Verse 29 Group.

Across his career, he has handled several projects for Unilever brands where he was directly responsible for the creation of digital strategies for brands such as Rexona, Vaseline, Sunlight dishwasher and detergent and notably the Close-up Cupid campaign. He has also worked directly on digital strategies for Verve, Quickteller and Interswitch Masterbrand.

Babatope Falade is a Marketing Communication Masters graduate of the Pan-African University, a certified Google expert and possesses several digital media certifications from renowned academies like the Unilever Media Bachelors in Durban and The Blue Magnet in Johannesburg.