ENTERPRISE54 – The smell of money is one of the greatest motivators any man can have. Money makes the world a carousel.

For entrepreneurs, money is more than just the carousel maker. It’s the whole universe itself. A perpetual fear of the lack of it invades an entrepreneur’s mind. Business always needs money.

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But there is always a point where you lose money, you don’t make money or clients refuse to pay you. So we call on Robinson Crusoe to give us a few tips on survival.

Conserve the little you have. Your limited resources are vital at this point. Conserve cash.

Have a regular source of income, no matter how tiny. Something to keep you from begging on the streets.

Use cheat mode for basic activities. You don’t have to spend a fortune for meetings or communicating with team members of suppliers. Hold virtual meetings. Skype, Google Hangouts, Emails are still free. Just do things that keep you from spending exorbitantly.

Pitch at prospective clients and investors. Thankfully, you don’t have to fix a physical meeting with them to send in a pitch deck.

Money will test your resilience. You can’t avoid it. It’s one of the burdens of business. Stay strong and don’t lose focus. Don’t wallow in self-pity. Get your arse up and work.

In your mother’s voice… Treat money wisely.

Editor’s Note: This post first appeared on Kwirkly