As far as Nigeria is concerned, no one knows the subject of branding as much as Leke Alder. The charismatic branding maestro is the founder of Alder Consulting which has offices in Lagos and London, and has consulted at the highest levels locally and abroad. He was at Covenant Cristian Centre’s intellectual fair The Platform Abuja on May 1^st where he spoke about how entrepreneurs could improve on themselves, identify and execute business ideas successfully.

“If you can generate N1000 you can generate $100m. All you need is intelligence and doggedness,” Leke Alder said.

According to the creative expert, here are the seven foundational pieces of intelligence to act upon to successfully convert intangible thoughts into multimillion dollar revenue streams.

1. Ideas need a worthy host. Someone to incubate it. Nurture it. They always look for worthy hosts and can depart if not taken seriously.

2. Ideas take over the life of the host. All successful ideas are run by people who are totally, totally committed to what they do. You must be totally committed.

3. Ideas become you. That’s why companies take on the persona of their founders. Only Richard Branson can start an airline, call it Virgin and get away with it!

4. Ideas like to multiply.

5. Nothing is impossible to ideas. Just think big. Ideas don’t know impossibility.

6. An idea cannot grow bigger than the host. Expand your mind. God has no problem with thinking. You cannot accommodate a large vision with a small mind.

7. Ideas work with integrity.