ENTERPRISE54 – Oh Yes! The much anticipated Social Media Week Lagos 2015 is here, getting off to a great start on Monday, as participants trooped into designated venues within and outside of the SMW Lagos campus at Landmark Centre in Victoria Island. The annual event will run through to Friday, February 28 so there’s still time for you to be a part of it.

Not surprisingly, SMW Lagos is loaded with educative and empowering sessions and selecting which ones to attend may seem daunting. Well, worry no more! I present you with a selection of must-attend events for the creative entrepreneur that desires to be a part of an ‘Upwardly-mobile Arica’:

1. Beyond Beauty Blogging
Tuesday, Feb 24 – 10:45 AM – 12:00 PM
Hosted by Beauty By Nature Inc. –  This exclusive masterclass event brings together active beauty bloggers and beauty professionals to discuss the dynamics of creating and running a successful Beauty or Video Log
Session holds at the SMW Lagos campus.

2. Face Up To The Facts: Lessons From Leading Women In Tech
Tuesday, Feb 24 – 1:30 PM – 2:30 PM
Hosted by Edel Technologies –  The word “tech” and the idea of starting a business need no longer be stereotyped to males – Face Up To The Facts: Lessons From Leading Women In Tech will feature women tech-preneurs highlighting their respective projects and sharing their stories of success, struggle and triumph.
Session holds at SMW Lagos campus

3. Arts. Tech. Here: Technology & Social Media Changing the Arts Industry in West Africa
Tuesday, Feb 24 – 4:00 PM – 5:15 PM
Hosted by SAVANT, During this class, attendees will Share in an engaging dialogue regarding the current state of arts entrepreneurship/administration in West Africa.
Learn more about technological advances, platforms, and apps that can be used to enhance and expand their creative efforts for growth and collaboration.
Session holds at SMW Lagos campus

4. #SMWTechStyle – Discover, Desire, Buy: The Future of Luxury in the Digital Age (Tech Meets Style 2.0)
Tuesday, Feb 24 – 4:30 PM – 5:30 PM
Hosted by GoodLifeStylist, The market for luxury lifestyle products is expanding. Discretionary incomes are increasing as concurrently, the World Wide Web is cultivating our tastes in fashion, food and fun. We will consider the subject in all its ramifications, including opportunities that are opening up in the luxury industry
Session holds at SMW Lagos campus

5. Red Media & The Future Project Presents: SME-Support Clinic
Wednesday, Feb 25 – 9:00 AM – 5:00 PM
Hosted by Red Media Africa, the event is titled Technology and You- A Fulcrum for New Age SMEs. It is designed to educate owners of small businesses and intending entrepreneurs on the vast opportunities that lie in the scope of technology.
This session will be holding at Red Media Africa office, 59 Ogunlana Drive, Surulere, Lagos.

6. SME 101: CONVERTING SOCIAL NETWORK TO CASH
Wednesday, Feb 25 – 12:00 PM – 1:00 PM
Hosted by Kaymu Nigeria, this event will connect the dots between social media and e-commerce and highlight how small-medium scale enterprises can maximize profit through integrated social media marketing channels.
Session holds at Terrakulture.

7. #SMWIrresistible – Secrets of an Irresistible Business: Using Social Media to Connect Your Business to the World!
Wednesday, Feb 25 – 4:00 PM – 5:15 PM
Hosted by Mindshare Communications – Irrespective of location, time difference, or language we shall help attendees understand the efficient and effective ways of using digital platforms to connect to millions of potential customers who are readily available to patronize them.
Session holds at the Landmark Centre, Victoria island.

8. The Art Social – SMWLagos Edition
Wednesday, Feb 25 – 6:00 PM – 9:00 PM
Hosted by The Social Place, For SMW Lagos 2015, we bring to you an interesting panel on “Socially Engaged Art“, featuring Victor Ehikhamenor, Aisha-Augie Kuta, and The Venus Bushfires – great artists who socially engage their audience.
Session holds at The Social Place, Victoria island.

9. #SMWMusicDay: Financing the Entertainment Sector & New Revenue Models
Wednesday, Feb 25 – 4:15 PM – 5:15 PM
Hosted by The BEAT 99.9 FM – It’s called SHOW BUSINESS for a reason. Before and after the show, we have the business aspect. Our music industry is littered with a plethora of upcoming artists and record labels who whilst they have a great talent pool look extremely unattractive to the banks…
Session holds at SMW Lagos campus

10. #SMWLESPACEStyleSummit GLOCAL: Reinventing Brand Africa, Luxury & the Home & Away Debate
Thursday, Feb 26 – 1:30 PM – 2:30 PM
Hosted by L’Espace, Set to be a scintillating discussion on what African luxury means, if it exists and how it compares to international brands. The panelists will also address the controversial ‘African brands are inferior’ mindset and what we can do, if anything, to change that. Watch out for insights on how homegrown brands are raising standards…
Session holds at L’Espace, Victoria island

11. An Entrepreneur’s Perspective on a Mobile Africa [Web, Apps and VAS]
Thursday, Feb 26 – 3:00 PM – 4:00 PM
Hosted by Food, Fun & Business (FFB) Inc. – This year, we’re setting out to see ‘mobile’ through the eyes of relatively established entrepreneurs with a bias to those within the African tech space. Our panel would comprise Jason Njoku of Spark & IrokoTV, Tayo Oviosu of Paga, Nkiru Asika of Enterprise Creative and Chika Nwobi of 440NG… he aim of this event is to help those in attendance see how Africa is connected via mobile, and how that directly impacts on their entrepreneurial experiences.
Session holds at SMW Lagos campus

12. [Google Hangout] Connecting the Dots: The Creative Class with @ngBritishArts
Thursday, Feb 26 – 4:00 PM – 6:00 PM
Hosted by British Council, Lagos – The proposed event will stimulate conversations around the connections that exist between the arts, urban development and technology. It will bring together artists, creative producers, urban developers and digital expert in the UK and Nigeria with the aim to encourage innovative thinking and design solutions that will lead to collaborative working between these groups.

13. The Art of ‘Design Thinking’
Friday, Feb 27 – 12:30 PM – 1:45 PM
Hosted by Aziza Design Ltd – Participants will be taken through ‘live’ and ‘hands on’ solutions development activities using design thinking tools. Possible problem areas will be discussed and addressed at the session with case studies drawn from the social media and technology sphere. The intent is to leave participants with not just a total understanding of what ‘design’ is, but engage and immerse them practically in its process.
Session holds at SMW Lagos campus

14. African Technology Entrepreneur – 10 Questions to Validate Your Startup!
4:00 PM – 5:15 PM
Hosted by COSIGN – if you have a great idea for an app or technology and wonder how to get started? We can help you paint a clearer picture. In this session, it will be interactive and allow you to ask questions and participate in few exercises that will help fill in the pieces in you entrepreneurship journey. You will hear from most innovative startups to hit the scene to help inspire and encourage
Session holds at SMW Lagos campus

These and many other events are open for registration on the SMWLagos website. Do yourself a favour and plan to attend some during the course of the week.