How Drinking Alcohol Could Help You Close a Megabucks Deal – Debola Williams

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ENTERPRISE54 – I found these ‘words of wisdom’ on RED Media cofounder Adebola William’s instagram page and I thought to share them here. They were more of rules of engagement for drinking with a prospective client.

Try to never turn down a drink form a client.

Rather, the trick I learnt is to drink deceptively especially when trying to close a deal. You can’t afford to make your potential client feel uncomfortable.

When clients invite you to drinks, it’s to bond and most likely build the relationship to a new level.

Way too many deals are sealed in the bar while the office is for paper work!

Note generally that even if you are a drinker, when out with client you must drink less so you are alert.


Adebola Williams cofounded RED Media with Chude Jideonwo. Last week, they both were announced as Young Business Leaders of the Year by CNBC Africa ‘All Africa Business Leaders Awards’.


 Also Read: Under 30 CEO: The Entrepreneur Reshaping the Future of Nigeria



I believe Africa's entrepreneurship stories must be told!


  1. Segebee

    October 28, 2014 at 6:28 pm

    how does this correlate with the instagram pic?

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    November 20, 2014 at 8:24 pm

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