Great Product Launch! Now what?

Great Product Launch! Now what?

A product launch is the birth of your new business or new product to the public. The aftermath of a product launch is an opportunity to maximize on potential leads and further business. The end of the product launch is actually the beginning of maximizing the impact and increasing market share. Below are some tactics

A product launch is the birth of your new business or new product to the public. The aftermath of a product launch is an opportunity to maximize on potential leads and further business. The end of the product launch is actually the beginning of maximizing the impact and increasing market share. Below are some tactics that you should be aware of when the product launch is over.

Post Release

It is breaking news. You have officially launched your product. The most important action to take once a product launch is over is to send an immediate press release to journalists, stating that the event has happened. Send a summary of the activities; highlight any special moments, send photos, special quotes and unusual activity. You will be surprised that prospects still want to hear about the event, even if they did not attend.

Customer Base

Now that the product launch is over, you have probably gained a new customer base and reached larger audiences. This is from all the contacts that registered to attend, those who made enquiries and all your contacts on social media. Contacts they say are golden. This is an opportunity to build the relationships from that customer base by sharing regular and useful communication. Send a release to your database and a special thank you to those who attended the launch.  If there are still any specials offers, do mention them in the communication.

Feedback

Customer feedback is vital for any growing business. The questions posed at a product launch can be an opportunity to improve or add additional services to your offering. The key is to pay attention to the feedback and tighten any information that may have not been clear or readily available. Post surveys are very valuable after a Product Launch. Send these to your attendees, make follow up calls and ask for more feedback.

New Partnerships

A product launch can generate new partnerships or business relationships. A successful product launch can lead to larger companies making attractive offers of joint ventures. Others might want to invest in your company, based on your new product, or might want to form a business relationship to sell your product to more people in a revenue-sharing model. Never turn opportunities down and always look at how it can fit in your business module.

More Publicity

Keep up the publicity. Share photos of the events on your business Facebook page. Highlight testimonials from customers. Tweet on the event.  Share post video clips. Start a blog which provides valuable information, tips and advice on your product or services. Become a thought leader and the GO TO  person  in your industry.  Maximize on any speaking engagements or further interviews with the press after the launch. Keep the communication open and keep the publicity going. Dont stop.

 

Rita Okoye
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