• Competitive Advantage: Building a sustainable and winning strategy

    Competitive Advantage: Building a sustainable and winning strategy0

    For all businesses that have somewhat of a prototype in the market, it is important to know and develop your competitive advantage i.e a condition or circumstance that puts your company in a favorable or superior business position. So building your competitive market advantage means to discover what it is that you do better than

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  • 10 rules of engagement when pitching to an investor

    10 rules of engagement when pitching to an investor0

    Pitching to investors is important phase entrepreneurs go through in order to make their dreams, vision and aspirations a reality. The ultimate goal is to get investors who will be valuable partners in your business, offering the necessary capital, guidance, and connections that your company will need to grow. But it is a delicate process. However,

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  • 6 ways to know if your business idea is viable

    6 ways to know if your business idea is viable0

    For every young entrepreneur with a brilliant business idea, they usually have their most trying moments within the first 5 years of operation. This is the period where the founders have to put their feet on the ground to ensure that by every legal means possible, the company stays afloat. The viability of a business is measured

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